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There is a large market and very good scope for Macrame product inthe near future. Though some entrepreneurs are already in the line, there is a surplus demand as the consumer base grows for sustainable & ecofriendly product.
For making macramé there are only two steps; Procurement of raw material, apply the knots on raw material as per design.
The basic of macramé is to know about macramé knots and Patterns. There are 6 common macramé knots and patterns.
Macramé Knots and Patterns
Raw Material & Availability
Material used in macramé includes cord made of cotton twine, linen, hemp, jute, leather or yarn. Cords are identified by construction, such as a 3-ply cord, made of three lengths of fiber twisted together. Jewelry is often made in combination of the knots and various beads (of glass, wood, and so on), pendants or shells. Sometimes ‘found’ focal points are used for necklaces, such as rings or gemstones, either wire-wrapped to allow for securing or captured in a net-like array of intertwining overhand knots. A knotting board is often used to mount the cords for macramé work. Cords may be held in place using a C-clamp, straight pins, T-pins, U-pins, or upholstery pins. It is easily available to any local market place.
Investment details- Land, Machinery & Manpower
very Less space/land is required for production of macramé. Any artisan can start this type of manufacturing from their living places. Land is required for showcase or marketing of products in shops or exhibitions. If anyone is totally depending on e-marketing then no land is required for this case.
Total production per year depends upon the product size which is being produced. Tentatively for producing 300 products per year two-woman artisans are required. If more production is required then more artisans are required in same multiple.
Selling price depends upon the work done and piece art of the product. Selling price will vary according to these two factors. Quantity of raw material used & manpower involved will decide the price of the products. A general scenario of selling price range in India of macramé products are:
Maximum selling price of product (INR): 2500
Return on Investment (ROI)
The return on investment is within 6-8 months depends on the market.
Present market strategy for selling product
In the current situation of the market e-marketing is the best way to sell the craft items. For Craft businesses a showcase of products is required to explore the various items & techniques.
Customers can be individuals, or they can be businesses that sell hand-crafted items. Your options are nearly limitless in finding customers, thanks to the global access provided by the Internet.
Present market strategy for selling is retailing through social media like Facebook, Instagram or Whatsapp.
Brief about entrepreneur
Name of Entrepreneur: – Geeta
Age: – 32 year
Experience: – 2 years in mecreme art
Plant location & Address
Due to COVID-19 & Lockdown imposed in the nation we shifted to home for work.
Location is Home: D235 Kunwar Singh chowk, Baljit Nagar