Baby Walker

• A natural, eco-friendly, biodegradable, organic substitute of plastic baby walker.
• Can be set up as household manufacturing unit.

• Retailers or e-Markets
• New Born Baby of age up to 2 years

• Solid bamboo
• MDF or plywood for wheels

• Small unit – Production capacity 400 pcs per month and involving 2 manpower (1 design & cutting, 1 assembly) require approx.250 sq. ft space.

1. Procurement of raw material, design, cutting, assembly &finishing
2. Cutting the bamboo into pieces for making various parts of baby walker. Making 4 wheels of about 7.5 cm diameter and 4-wheel connectors, Assemble the entire structure and attach the wheels, and thenuse sand paper for finishing

1. Power Hacksaw (INR 3000) –For cutting the Bamboo in pieces
2. Drill Machine (INR 5000) – For making holes in the wheels
3. General Tools Boxes (INR 10,000) – For assembly of joints
4. Sand Paper &Paint (5000) – For Finishing

• Final product is packed wooden box forlogistic
• Finished bamboo walkershould be stored in dry places

Estimate of the global market size of baby productsis USD 108 billion and market research analyst predict the global baby walkers’ market to grow at a CAGR of around 3% in 2020-2024.
The size of Indian baby care industry is about Rs.98000 crores of which Rs.5000 crores accounted for toys and utilities. And it is expected to grow to Rs. 11000 crores by 2026.

Major suppliers-Fisher-Price, Funskool (India) Ltd, Mattel Inc, MEGA Bloks, Masoom Playmates, Simba Toys, etc.
B2C markets -Retailers, e-Commerce and Malls
Marketing strategy:

1. Tie up with local Retailers which are dealing in baby care products and toys
2. E-Marketing also help in selling the product directly to consumers

• E-commerce, local retailers, buyers