Face Mask

Overview

Product Idea and description	In the pandemic situation of COVID-19, it is very important for everyone to wear masks. However, most masks are good for a single use. Tightly woven high-thread-count sheet masks are reusable, extremely safe and at the same time eco-friendly. Can be setup as household manufacturing unit.
Target group	Retailers or e-Marketing Places of high gathering or high frequency of visitors (like industries, Offices, Hotels & Restaurants, Buyers-sellers meets, trade fairs etc.)
Raw material required	Mask elastic band Mask Nose Pin Exhalation Valve Tightly woven high-thread-count sheet Filter fabric
Production capacity (No’s)	Face Mask – 2000 pieces per month
Labour Required (Nos.)	Stitcher- 3 Unskilled Labour- 1
Production Process	Cut out two 10-by-6-inch rectangles of cotton fabric. Use tightly woven high-thread-count sheet cotton sheets, such as quilting fabric or cotton sheets. T-shirt fabric will work in a pinch. Stack the two rectangles; you will sew the mask as if it was a single piece of fabric. Fold over the long sides ¼ inch and hem. Then fold the double layer of fabric over ½ inch along the short sides and stitch down. un a 6-inch length of 1/8-inch wide elastic through the wider hem on each side of the mask. These will be the ear loops. Use a large needle or a bobby pin to thread it through. Tie the ends tight. Don’t have elastic? Use hair ties or elastic head bands. If you only have string, you can make the ties longer and tie the mask behind your head. Gently pull on the elastic so that the knots are tucked inside the hem. Gather the sides of the mask on the elastic and adjust so the mask fits your face. Then securely stitch the elastic in place to keep it from slipping.
Tools & Equipment’s required for production and prices	Scissors Sewing Machine Needle or Thread Mask Nose Pin
Financial linkages/ Government schemes	Own contribution Bank finance, Term Loan, Banking Capital
Pricing Strategy	INR100-300
Package, storage and transportation requirements	Final product is packaged in plastic film.
Marketing strategy	The global face mask market size was valued at $1,523.0 million in 2019, and is estimated to reach $ 2,455.4 million by 2027 with a CAGR of 4.4% from 2021 to 2027. Furthermore, the outbreak of respiratory infection based pandemic diseases like H1N1 and COVID19 fuel the demand for face mask among frontline health workers and as well as general public, therefore significantly boosting the sales of face masks in the market. In addition, to avoid scarcity of face mask government has initiated more investment in its manufacturing activity, which fuels the growth of the face mask market. Major Suppliers- 3M, Healthkart, 1MG, Netmeds, etc. B2C Markets- General retailers, e-Commerce and Medical Stores Marketing strategy: Tie up with local Retailers which are dealing in medicines, stationery and general products E-Marketing also help in selling the product directly to consumers
Distribution Channel	E-commerce, local retailers, Buyers, etc.

Production stage

Cut out two 10-by-6-inch rectangles of cotton fabric. Use tightly woven cotton, such as quilting fabric or cotton sheets. T-shirt fabric will work in a pinch. Stack the two rectangles; you will sew the mask as if it was a single piece of fabric.

Fold over the long sides ¼ inch and hem. Then fold the double layer of fabric over ½ inch along the short sides and stitch down

Run a 6-inch length of 1/8-inch wide elastic through the wider hem on each side of the mask. These will be the ear loops. Use a large needle or a bobby pin to thread it through. Tie the ends tight.

Don’t have elastic? Use hair ties or elastic head bands. If you only have string, you can make the ties longer and tie the mask behind your head.

Gently pull on the elastic so that the knots are tucked inside the hem. Gather the sides of the mask on the elastic and adjust so the mask fits your face. Then securely stitch the elastic in place to keep it from slipping.

Product SWOT Analysis

Strengths	Weaknesses	Opportunities	Threats
Unique selling proposition Recognised and trusted brand among existing users Patented product Clients networks Capabilities Manufacturing capabilities Pricing	Limited manufacturing capacity Lacks funding Lack brand awareness Capabilities gaps Competitive disadvantages Financial risks	Customer needs Global markets Manufacturing economies Target markets Increased revenue Partnership and alliances	Regulatory environment Environmental effects Economics conditions Uncertain weather conditions Consumer confidence

Financial Plan

To start the face mask manufacturing business, one can invest 2.61L INR with a working capital requirement of 0.78L INR per month, assuming the working capital cycle is 25 days and runs for a total of 8 work hours in a day.

Financial Summary Sheet:

S.No	Parameters	Unit	Value
1	Capital Cost	INR	261300
2	Working Capital	INR	942000
3	Total Cost of Investment	INR	1203300
4	Sales	INR	2880000
5	Gross profit	INR	1676700
6	Tax @ 30%	INR	503010
7	Net Profit	INR	1173690
8	Pay Back Period (Total Investment/Net Profit*12)	Months	12

Capital Cost:

S.No	Parameters	Value
1	Land & Building	200000
Machinery & equipment
2	Sewing Machine (3 No.)	30000
3	Hand Tools	2000
4	Other Accessories	1000
5	Electrification & Installation @ 10% cost of machinery	3300
6	Pre-Operative Expense	5000
7	Cost of Office Equipment	20000
8	Total Capital Cost	261300

Working Capital:

S.No	Parameters	INR/Unit	Value
1	Workers (4 No.)	8000	32000
2	Manager (1 No.)	15000	15000
Raw Material & Utilities
3	Raw Material		16000
4	Utility per Month		2000
Other Contingent Expenses
5	Transportation		1000
6	Telephone		1000
7	Other Consumables		2000
8	Advertisement & Publicity		5000
9	Postage & Stationary		500
10	Insurance		3000
11	Miscellaneous Expenses		1000
12	Grand Total of Working Capital (1 Year)		942000

Turnover Calculation:

S.No	Parameters	Unit	Value
1	Production per Month	Pieces	2000
2	Selling Price per Product	INR	120
3	Turnover per Month	INR	240000
4	Annual Turnover	INR	2880000

Face Mask

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