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Concept of Segmentation, Targeting and Positioning under Startup Mentoring Programme

Date5th August 2022
Name of the EventModule 4: Concept of Segmentation, Targeting and Positioning under Startup Mentoring Programme  
Partner OrganizationPLRC & IVEDA
Speaker/MentorsMr. Arvind S Rao, (Market Research) CEO, IVEDA
Topics Covered• Identifying your Market
• Identifying Target Customer
• Identifying Customer Characteristics
• How does Positioning help
• Conduct Market Research
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