Concept of Segmentation, Targeting and Positioning under Startup Mentoring Programme
| Date | 5th August 2022 |
| Name of the Event | Module 4: Concept of Segmentation, Targeting and Positioning under Startup Mentoring Programme |
| Partner Organization | PLRC & IVEDA |
| Speaker/Mentors | Mr. Arvind S Rao, (Market Research) CEO, IVEDA |
| Topics Covered | • Identifying your Market • Identifying Target Customer • Identifying Customer Characteristics • How does Positioning help • Conduct Market Research |
